10 TIPS TO RUN A SUCCESSFUL FUNRAISER

1. YOU ARE THE BRAND!

Donors must know who you are and what cause you stand for loud and clear. Videos and Pictures speak 10,000 times louder than words, so make sure you put an engaging picture or a creative video of yourself on your FUNraiser page. Explain your cause in great detail and give good reasons why people should donate to you. Be proud and speak loud to your family, friends and colleagues. Be the voice of your cause. You want people to really feel your enthusiasm. Remember, you are the hero here, be inspirational!

2. PICK FUN CHALLENGES

Challenge is what really makes you shine! Completing a challenge makes you the hero and is the reason why people donate to you in the first place. Picking creative and fun challenges not only makes you the talk of the town, but also shows your personality and dedication. Pick a challenge that has the potential to go viral. Ask yourself, how do you want people to remember you?

3. SET A REALISTIC FUNraiser GOAL THEN RAISE IT LATER

There is no magic formula to determining the right goal. We found out that setting a lower goal, then when the goal is reached, raise it again is an effective strategy to drive donations.

4. ASK FOR DONATIONS IN STAGES

Momentum is the key in any fundraising. You want to get the ball rolling with a solid core so that it can get bigger. Approach your closest friends and family members to donate first because they are the most likely group of people that will support your cause. Once you get the first round of donations as a solid foundation, ask your other friends and colleagues and expand the circles slowly.

5. THE IMPORTANCE OF FACE-TO-FACE CONVERSATION

Nowadays we receive tremendous amounts of information on our mobile phones, and chances are your campaign might be buried in the sea of data. Nothing is better than a face-to-face conversation to a potential donor. Prepare a one minute pitch of why people should donate to you and your cause and talk to everybody about it. You want potential donors to feel your excitement. When asking for donations, be humble, sincere and enthusiastic!

6. CREATE A SENSE OF URGENCY TO DRIVE DONATIONS

The FUNraiser contains an optional countdown feature that enables you to set a countdown timer for each of your challenges. You can use this to create a sense of urgency to drive donations. The countdown clock gives you reasons to ask for more donations via social media and emails.

7. COMPLETING A CHALLENGE SOON? PUTTING THE RESULTS ON YOUR FUNraiser PAGE WILL GET YOU MORE DONATIONS!

Fundraising is like rolling a snowball, you need momentum and persistence. And when your donors see you completing a challenge they most likely will donate more for your next challenge. So if you are planning to complete a challenge soon, make sure to click the red "COMPLETE" button and upload a picture or embed a video. Chances are, you will get more donations for your next challenge.

8. YOUR FUNraiser CAMPAIGN BEGINS AFTER YOUR FIRST CHALLENGE COMPLETED

Completing a challenge is the way you give back to your donors. In other crowdfunding platform donors received an object in exchange for their donations. In FUNraiser, the donors received the shared experience of you completing the challenge they pledged to. If you simply take the donations without completing a challenge, your credibility is ruined and you lost all the potential donations for your other challenges. Each challenge you complete can parlay into more donations for the next one, because the donors see you working hard to achieve the fundraising goal.

9. FREQUENT UPDATES ON SOCIAL MEDIA IS ESSENTIAL

Remember, YOU ARE the brand, make sure you spread your campaign as wide as possible using all social media platform! Giving constant updates via Twitter, Instagram, Facebook and other social media platforms are essential because:
  1. It provides satisfaction to your existing donors and persuades them to donate more
  2. It gives your donors reasons to share and spread your campaign with their circles
  3. It gets potential donors interested in your cause
  4. It might attract local media coverage and generates more donations

10. THE IMPORTANCE OF SAYING THANK YOU

After completing a challenge be sure to say THANK YOU to your donors and supporters. Tell them it is their supports that made you complete the heroic act. Tell them it is their donations that gives you the stamina and that extra push. Tell them you have them in mind the entire time while overcoming the challenge. You want to give your donors a sense of completing something TOGETHER, because you are a hero and a leader.